Sizzix is well known for die cuts and wide range of die cutting machines since they have been around since the beginning when die-cutting became popular among crafters.  Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix Shape-Cutting and Embossing System. Ellison developed the technology for the original Sizzix Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix cutting machines are versatile and affordable, making them a hit with everyone from novices to professional designers. They have received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through a truly innovative line of products.